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An investment that pays off for exhibitors
Print World invests heavily in visitor advertising with proven results. A powerful integrated promotion campaign runs from December 2007 until the show in November 2008. The campaign includes extensive direct mail, magazine advertising, a dedicated Web site, Web banners and links, e-mail sponsorships and marketing, fax broadcasts, exhibitor handouts, exhibitor shipping labels, posters, public relations, and customdesigned visitor travel packages. Print World will also have a booth at GraphExpo in Chicago (September 2007) and Graphics Canada (November 2007). Campaigns will be conducted regionally, nationally and internationally, in English and French.
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Publications
Graphic Monthly Canada, the country’s printing industry authority, is the official publication for Print World. Display ads will be featured in every issue from April 2007 until the show date. Press releases promoting Print World will be sent to all trade publications and an aggressive advertising campaign will be launched in a number of North American graphic arts publications.
Web and e-mail
Extensive visitor promotion and registration will be done through Print World’s website, printworldshow.com. Heavy web promotion will also be conducted through PrintCAN.com, Canada’s Graphic Arts WebCentre, and graphicmonthly.ca, Graphic Monthly Canada magazine’s site. Targeted e-mail marketing campaigns will also promote the show. The Print World logo and URL will be made available for exhibitor websites.
Direct mail
To guarantee maximum attendance, more than four direct-mail campaigns will promote Print World 2008. More than 100,000 invitations will be distributed. Flyers, labels and advance registration forms will be provided to exhibitors for distribution. Wall posters will be available months prior to the show.
Show guide
Graphic Monthly Canada, the leading printing publication in Canada, will publish the official Print World 2008 show guide in its November/December
2008 issue.
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