SEMINARS FROM INDUSTRY LEADERS
Our 2012 seminar program will help you prosper

Print World 2012’s conference program is our best ever, with a full range of keynote addresses, special presentations, forums, case studies and seminars to inspire you and help you thrive.

Be sure to visit this page for updates as we add to the conference program, or subscribe to Print World News e-newsletter to stay informed.

Read our complete program below, then click any “register” button to select your choices.

Attend these hands-on sessions to equip yourself and your team with the techniques, knowledge and inspiration needed to get ahead in today’s market.

Each Print Management Seminar is $55 + HST for pre-registration or $75 + HST at the door. Seminar registration includes full admission to the trade show floor on all three days

Each Print Management seminar is $75 +HST (or $55 +HST with early-bird registration before Nov. 12) and includes full admission to the show floor on all three days.


Jay Mandarino
Jay Mandarino

Seminar S1
Increasing Profits with Value-Added Services

Speaker:
Jay Mandarino, President, C.J. Graphics, Toronto

Monday, Nov. 19, 11 a.m. to 12:30 p.m

More and more of the revenue base at many successful print shops comes from services that go beyond simply putting ink on paper. These include data management, 1:1 marketing, online publishing and a host of others. Jay Mandarino, president of C.J. Graphics, runs one of the most successful printing companies in the country. One path to that success has been a growing service base. Mandarino will take you through the process of identifying opportunities, deploying resources and monitoring progress – all steps necessary to successfully introduce a new service. He’ll share his experiences, identify challenges and offer up a host of actionable ideas you can implement.

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Kevin Lanuke Chris Peacock
Kevin Lanuke Chris Peacock

Seminar S2
How to do Web to Print Right

Speakers:
Kevin Lanuke, President Blitz Print, Calgary
Chris Peacock, Vice President, Kempenfelt Graphics, Barrie, Ont.

Monday, Nov. 19, 11 a.m. – 12:30 p.m.

Web-to-Print is gathering momentum as an investment opportunity to broaden the revenue base. But while it can be a path to profits it can also lead to headaches and losses. Our two presenters were both early adopters of web-to-print initiatives. Kevin Lanuke, president of Blitz Print in Calgary, is a pioneer in the area of online publishing, having embraced it long before it became popular. Chris Peacock, vice president at Kempenfelt Group, has an equally impressive and successful online presence.

This seminar is a deep look at how to do web to print right from two leaders who can give you information straight from the trenches. Find out exactly what you need to do to make your web-to-print initiatives a success from concept, to inception through execution. Come prepared with questions, you’ll walk away with loads of ideas.

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Bill Farquharson
Bill Farquharson

Seminar S3
Don't Sell Printing, and Other Secrets for Increasing Sales

Speaker:
Bill Farquharson, President, Aspire For, Inc.

Monday, Nov. 19, 11 a.m. – 12:30 p.m.

Bill Farquharson, president of US-based Aspire For, Inc., is a widely known sales expert and writer with more than 20 years of success. In this popular presentation, Bill outlines why you’re bound to fail if you think your job is to simply to sell printing. That makes you an order taker and order takers are out in this competitive market. Value is in. Listen to his list of new skills and old basics all sales reps need to grow sales volume by delivering value to their customers. Bill delivers concrete strategies that work.

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Robert Burns
Robert Burns

Seminar S4
How to Leverage Social Media Tools for Business

Speaker:
Robert Burns, President and Founder, Tourmalet Advisory Services, Toronto

Monday, Nov. 19, 2 – 3:30 p.m.

Social media has captured the world’s imagination. It’s everywhere. While it may seem counter-intuitive to a printing company, the tools it offers can be highly effective in fostering client relationships and attracting prospects. Robert Burns is a leading speaker and expert on using online tools to achieve business success. In this seminar you will learn how social media fits into an overall marketing plan, the benefit of social media as a permission-based approach solution, and how to use tools such as LinkedIn to generate leads, develop prospects, retain clients and grow revenue. You’ll also get loads of tips to make it easy to get going.

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Bill Farquharson
Bill Farquharson

Seminar S5
Time Management Strategies that Grow Sales

Speaker:
Bill Farquharson, President, Aspire For, Inc.

Monday, Nov. 19, 2 – 3:30 p.m.

Bill Farquharson takes the lead again to outline how proven time management strategies and efficiencies will lead to more sales in any print shop. Time is the scarcest of commodities these days. You need to make every second count and Bill lays out his proven strategies to get the most out of every working day. If time management is a struggle for you or your salespeople, this is a must-attend session.

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Print Possibilities Theatre
Free with your Print World show registration
NEW at Print World, the Print Possibilities Theatre is where the entire print and design community will get inspired about the advantages of print—and specifically, new products, technology or services.
Seeing is believing, and at the Print Possibilities Theatre, you’ll find new solutions from innovative vendors to create new business.
Click here for more information—free access with your Print World show registration.
Exhibitors: Contact us for information about presenting in the Print Possibilities Theatre.

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