|
An investment that pays off for exhibitors
Print World invests heavily in visitor advertising with proven results. A powerful integrated promotion campaign runs from December 2009 until the show in November 2010. The campaign includes extensive direct mail, magazine advertising, a dedicated Web site, Web banners and links, e-mail sponsorships and marketing, fax broadcasts, exhibitor handouts, exhibitor shipping labels, posters, public relations, and custom designed visitor travel packages. Print World also had a booth at PRINT09 in Chicago (September 2009), at Graphics Canada (November 2009) and will have a booth at IPEX 2010 (May 2010). Campaigns will be conducted regionally, nationally and internationally, in English and French.
November 20-22, 2010
10 a.m. - 5 p.m.
Direct Energy Centre
(Formerly known as National Trade Centre)
Exhibition Place, Downtown Toronto
>> Co-marketing
Print World offers exhibitors proven and easy-to-implement co-marketing programs to maximize investment and drive more traffic to your booth:
- Exhibitor Promo Code: send this discount admission code to your contacts to build relationships, booth traffic and sales. It works! Contact your rep for details
- Advance Registration Forms: include these discounted forms in your mailings, invoices, etc. to offer more value to your customers/prospects and highlight your participation in the show
- Flyers, Labels, Posters: Use these print materials provided free to promote your presence at the show
- E-mail signatures: add the Print World logo, show information and your booth number to all your outbound e-mails to promote your participation
- Logo and URL: add the Print World logo, URL and your booth number to your web site (e.g. your events or news pages) to raise awareness for your booth
>> Publications
Graphic Monthly Canada, the country’s printing industry authority, is the official publication for Print World. Display ads will be featured in every issue from November 2009 until the show date. Press releases promoting Print World will be sent to all trade publications and an aggressive advertising campaign will be launched in a number of North American graphic arts publications.
>> Web and e-mail
Extensive visitor promotion and registration will be done through Print World’s website, printworldshow.com. Heavy web promotion will also be conducted through PrintCAN.com, Canada’s Graphic Arts WebCentre, and graphicmonthly.ca, Graphic Monthly Canada magazine’s site. Targeted e-mail marketing campaigns will also promote the show. The Print World logo and URL will be made available for exhibitor websites.
>> Direct mail
To guarantee maximum attendance, more than four direct-mail campaigns will promote Print World 2010. More than 100,000 invitations will be distributed. Flyers, labels and advance registration forms will be provided to exhibitors for distribution. Wall posters will be available months prior to the show.
>> Show guide
Graphic Monthly Canada, the leading printing publication in Canada, will publish the official Print World 2010 show guide in its November/December 2010 issue.
