An investment that pays off for exhibitors
Print World invests heavily in visitor advertising with proven results. A powerful integrated promotion campaign is already under way, and intensifies from December 2011 until the show in November 2012. The campaign includes extensive direct mail, magazine advertising, a dedicated website, web banners and links, e-mail newsletters and marketing, social media, fax broadcasts, exhibitor handouts, exhibitor shipping labels, posters, public relations, and custom-designed travel packages. Print World also runs a strong face-to-face campaign promoting word of mouth, with exhibits at Graphics of the Americas in Florida, Graph Expo in Chicago, and other regional shows. Campaigns will be conducted regionally, nationally and internationally, in English and French.
An aggressive advertising campaign will appear in a number of leading North American graphic arts publications. Press releases promoting Print World will be sent to all major international and North American trade publications. The official show publication, Graphic Monthly Canada, will carry a full schedule of display ads in every issue from November 2011 until the show date.
>> Web and e-mail
The official show and registration site, www.printworldshow.com, provides regular show and exhibitor news. Heavy web promotion will also be conducted through PrintCAN.com, Canada’s printing news centre, and graphicmonthly.ca, Graphic Monthly Canada’s site. E-mail marketing campaigns targeted to tens of thousands of qualified names will also promote the show. In all, Print World will receive well over one million online impressions.
>> Direct mail
To guarantee maximum attendance, at least four targeted direct-mail campaigns will promote Print World 2012. More than 100,000 invitations will be distributed.
>> Exhibitor Co-marketing
Flyers, labels and special advance registration forms will be provided to exhibitors for distribution. Wall posters will be available months before the show. The Print World logo and URL will be made available for exhibitor websites. The popular and highly effective Exhibitor Promo Code program for discounted tickets to customers will be offered.
>> Show guide
Graphic Monthly Canada, the leading printing magazine in Canada, will publish the official Print World 2012 show guide in its Sep/Oct 2012 issue.
>> Search and Social Media
Print World employs the latest online tools to generate greater awareness and traffic for exhibitors, including paid search, SEO and social media programs (LinkedIn, Twitter).
>> Emerging Markets Program
Building on the success of the 2010 program and working with carefully selected database partners, Print World targets emerging print markets with print and online campaigns to bring new prospects and customers to the show.
|Un salon commercial qui a du vécu|
|Eine Messe mit einer langen Geschichte|
|Una mostra mercato con una lunga storia.|
|Una exposición con una larga historia|