North America's largest printing trade show for shorter-run printing. Exhibitors include digital, inkjet, bindery and offset equipment.
Print World News
20 July 2010
Farquharson seminar to tackle industry’s key challenge: sales
What are the secrets to sales in today’s printing market? That’s the focus of a must-attend seminar at Print World 2010 presented by one of North America’s leading print sales consultants, Bill Farquharson.

Bill Farquharson has a long history of driving sales momentum through his various training programs and initiatives. Every Monday, over 6,500 people from all over the world watch Bill’s free video sales tip, which ranges in subjects such as time management to overcoming objections to beating voice mail.

Bill is unapologetically Old School in his thinking and coaching but New Age in his approach and communication style. As a columnist and blogger for Printing Impressions magazine, Bill shares wit and wisdom from the experienced mind of a 29-year print sales veteran.

Bill’s company, Aspire For, Inc. is in the business of teaching sales people and selling owners how to overcome sales challenges in the print, digital print, and VDP markets. He asks his customers, “Why aren’t you selling more?” and then helps them to eliminate each answer and knock down each obstacle.

Each of Aspire For’s innovative training programs combines call quality with accountability, holding program participants to their sales activity commitments. The net result for sales people is more and better appointments, a loyal customer base, and improved profitability. Regardless of economic conditions, the fundamentals of selling never change. Aspire For drives sales momentum in any market for any printing company.

Bill Farquharson’s Print World seminar, “Sales Secrets for Today’s Print Market,” takes place Monday, Nov. 22 at Print World. Cost is $75 and includes admission to the Print World trade show.

Learn more about Bill’s Sales Challenge video program by clicking here. To read his Printing Impressions blog, click here.

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